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With the SGV drawing attention to itself in 2023 off the success of Drummer Boy and Rowdy Racks, Lefty’s release couldn’t have been more timely.
In less than a year, the Baldwin Park rapper, born Franklin Holladay, has dropped two full length projects. Make us proud bolenero." As Lefty Gunplay continues to rock the rap game, he brings with him the hopes of an entire community of people east that often get erased in the narrative of Los Angeles.
“This rap thing changed my life,” Holladay tells L.A.
TACO. But the rise of this prominent new West Coast renaissance soon experienced tragedy.
Drakeo was murdered, Shoreline broke up, 03 spent five years in prison, and the streets were quiet. As a true creative, the rising star has emerged, determined to conquer the rap scene and get his family out of the hood. Lefty Gunplay is the type of sound that captivates you with raw authenticity and poetic storytelling that can only stem from when you have true local roots.
What makes Lefty Gunplay so interesting to hear and to continue wanting to listen, is his character.
The way he speaks is so unique and well-crafted.
His sound mirrors the struggles and beauty of a city often overshadowed and forgotten but is the voice for those who've known the struggle of growing up in the surrounding cities of Los Angeles.
His energy is palpable as makes his way into the early hours of the morning, his neck adorned with gold chains. After serving a nine-year stint for discharging a firearm at a party at the age of 18, Lefty Gunplay is determined to not waste any more time.
Before going to jail, Lefty was in high school at the height of the blog era. The Stinc Team had the city in a chokehold with their slippery cadences and unique lingo that revolutionized the sound of L.A.
street rap.
During that same time, Shoreline Mafia embarked on a legendary run, producing anthems that laid the blueprint for a new era of West Coast party music. I think that’s the beauty of Lefty Gunplay. In these songs, we hear these drops either for a remembrance of deceased artists or locked-up rappers.
Influenced by the sound of The Game, 50 Cent, and more, Lefty’s music is a fusion of West Coast attitude and storytelling.
Lefty Gunplay uses lyrics that so many can relate to either as someone who has fallen to street violence or hasn't. It’s just before 3 a.m. He’s selling out shows across LA County, and just signed his first independent deal. He is one of the biggest names in the new L.A. rap scene and the conversation about being one of this generation's biggest Latino rappers.
Fans of the L.A. underground cannot overlook the relentless work ethic of San Gabriel Valley’s most famous gangbanger. Behind the stardom is a man dedicated to transforming his life by seizing every opportunity that comes his way. While he always knew he could rap, Lefty Gunplay fell into the ongoing street crime, doing nine years in Pelican Bay State Penitentiary.
Signing with OTR Records was a power move for Lefty Gunplay; it was a sign to the whole music industry that Baldwin Park's voice had arrived to shake things up.
In his debut album Rookie of the Year, songs like Lost My Best Friend, BLVD Babies, and Letter from Lefty hold so much weight from the flow, beat, and elements of true hip-hop storytelling.
In the music video for "Walk Em Down," a Baldwin Park resident comments, "I grew up in BP.
Worked with you in Irwindale man you dont understand how happy I am for you and putting Baldwin Park on your shoulders lefty. Despite the spotlight shifting away from Southern California, the underground continued to strive.
With witty lyrics, Holladay experiments with storytelling of his times in prison and on the gritty streets of the S.G.V. The lights outside the club shine brightly, illuminating the “Roll Bounce” tattoo above his right eye— an ode to the late Drakeo. – Diego Tapia
(This interview has been condensed and lightly edited for clarity.)
For Baldwin Park rapper Franklin Holladay, commonly known as Lefty Gunplay, city pride means a lot.
As Lefty Gunplay continues to rock the rap game, he brings with him the hopes of an entire community of people east that often get erased in the narrative of Los Angeles.
Unlike most rappers, vulnerability isn’t something he lacks. He boasts, “I’m really like that, and people like me usually don’t make it, but I’m still doing it.”
In December 2023, his singles “Certified Stepper” and “Spin The Block” gained the attention of OTR Records, an L.A.-based label that’s home to Chito Rana$, TopRankGang, BeatboyTaughtMe, and Tye Beats.