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Fast forward two decades, and I realize how lucky I was. Clients include pharmaceutical companies, medical device manufacturers, government agencies, medical societies, and advocacy organizations. Make sure there’s more than one LGBTQ+ person in the room when decisions are made. Join me in demanding better, in becoming a source of light, and in ensuring that every young person, regardless of their identity, has the chance to thrive.

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In this newly created role, Peter will drive the overall impact of the agency’s work by infusing breakthrough creativity and insight-informed strategy across the business.

MBH Taps Peter Matheson Gay as First Chief Impact Officer

NEW YORK, NY, March 16, 2022 – M Booth Health has named Peter Matheson Gay its first Chief Impact Officer on the heels of the health communication consultancy’s strongest performing year marked by double-digit growth and signature account wins.

M Booth Health is a wholly-owned subsidiary of the Next Fifteen Communications Group reporting to M Booth.

About M Booth

M Booth runs on two words: Be Inspired. Read the article here: https://lnkd.in/e_nZXe9j#ChosenCircles#MBHinsights#healthequity#LGBTQhealth

More than 25 years ago, as a closeted gay teen, getting useful health information felt like winning the lottery.

A recent M Booth Health study – one that I was lucky enough to have the chance to work on – revealed a critical truth: Gen Z LGBTQ+ respondents ranked schools as one of their top sources of health info – higher than their non-LGBTQ+ peers. MBH's Peter Matheson Gay shares his personal experience and why schools are such a critical source of health information for this group.

We can't leave their well-being to chance.

  • Apply the same success benchmarks for the LGBTQ+ community as other groups: engage authentically by co-creating content and narratives with the community. In places like Florida, even mentioning LGBTQ+ issues is forbidden in a school setting. Given the significant decline in support and allyship, today just sharing a rainbow flag is a meaningful gesture to help the LGBTQ+ community feel seen and supported.


  • LGBTQ+ perspectives should not be a sidebar, but instead be infused in all marketing. But amidst this darkness, our study uncovered a flicker of hope: Chosen Circles. News & World Report has featured our latest Chosen Circles research on how LGBTQ+ Americans navigate health decision making. Consider a Bechdel test for queer inclusion to avoid clichés.


  • Gen Z is “the queerest generation,” with nearly a third of Gen Z adults in the US identifying as LGBTQ+, according to a 2024 PRRI survey. This isn't just wrong, it's a ticking time bomb putting young people at risk of real, tangible health consequences. That combination and energy is rare.” He added, “This, alongside a nimbler, more entrepreneurial work style, presents an incredible opportunity to shake up the healthcare communications industry as a whole – and that’s the dream assignment.” 

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    About M Booth Health

    M Booth Health is an award-winning NY-based global health communications consultancy of specialists with deep expertise advancing landmark developments in global health and medicine.

    Gen Z LGBTQ+ are building their own networks to find the health information they desperately need.