Is the guy from unnecessary inventions gay
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He’ll spend the day mocking up designs, printing out plastic parts, and photographing the final inventions with a makeshift camera setup.
When I called him on a recent Tuesday afternoon, he was working on his latest project: An attachment that allows you to use your shoe as a cupholder while sitting cross-legged.
In one corner, there are 5 3D printers and a Glowforge laser cutter; in another, an assortment of spray paint cans and filaments.
But the creations that line his shelves tell a different story.
On Benedetto’s self-described “wall of unnecessary,” you’ll find a world of whimsy: Pants with transparent pockets that are designed to hold slices of pizza; a mini-bed for an iPhone; a solar-powered t-shirt; gloves fashioned to look like Crocs.
Any serious entrepreneur knows that you shouldn’t create solutions to problems that don’t exist.
A Kickstarter for the project has raised nearly $100k so far, 10x his initial goal.
“The key to this whole thing is just having fun and remembering it’s all a big joke,” he says. “I really just kind of hack it together. One invention — a pair of gloves fashioned to look like a pair of Crocs — even earned him a cease and desist letter.
“Just start something and share it with the world. Under the moniker Unnecessary Inventions, he launched a website, an Instagram, and a YouTube account and began building as many as 7 new inventions each week.
More than a year later, Benedetto has cranked out 187 “unnecessary” inventions. Whether you need to block out more light, spy through the blinds, or block out haters – wear them up, down, or closed with your favorite pair of sunglasses.
Unnecessary Inventions by Matt Benedetto
AirStick™️ The perfect accessory for your apple AirPods.
“I make a standalone campaign around one specific item, rather than smiling with some gummy bears that make your hair grow.”
He’s only recently experimented with parlaying one of his inventions — a coffee table that doubles as a jigsaw puzzle — into a sellable product. Trust me: Nothing is too stupid.”
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“I despise materialism and how everything is turned into a commodity,” he once told a reporter.Over the years, he refused to capitalize on the success of Chindōgu, donating proceeds from books to charity.
“But at the end of the day, I still have to take it seriously enough to pay my bills.”
The art of chindōgu
While Benedetto introduced unnecessary inventions to a young, digital-savvy audience, he didn’t pioneer the concept. The list of its authors can be seen in its historical and/or the page Edithistory:Matty Benedetto.
But Benedetto has made a full-time living out of doing just that.
Benedetto’s inventions are partly a critique of modern capitalism. Soon, he was getting so many requests that he decided to launch his own business.
Matty Benedetto sporting some of his early ski wear (Ida Benedetto)
At 15, he gathered up his savings from a summer lifeguard job, formed an LLC, and built a website.
A few days later, it had 26k likes on Instagram.
How does he come up with such ridiculous ideas?
“These inventions are all I ever think about,” he says. Recently, Bud Light requested an iPhone case with a fold-out cup holder.
He says 2 of these deals per month comfortably make up a full-time living.
“I’m more like a marketing studio than an influencer,” he says.
The elastic band stretch around your arm while the mirror sits perfectly in view on your shoulder.
Unnecessary Inventions by Matt Benedetto
The ForkYou™️ Never have your condiments touch or mix with this click activated condiment fork. Illuminate the way as you check and protect yourself from a home invader.
Unnecessary Inventions by Matt Benedetto
The Anywhere Hook ™️ Your personal coat hook that goes with you anywhere that you go.
Unnecessary Inventions by Matt Benedetto
The Finglonger™️ Reach new heights like never before!
(He later had to change the name from “Croc Gloves” to “Gator Gloves.”)
Benedetto proudly displays a cease and desist letter he received from Crocs (Matty Benedetto)
On a typical day, he’s up at 5:30am and in his mad scientist lab by 8. Conveniently scratch your calves anywhere & anytime.
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